Social Media Strategy
Social media is where strategy and creativity meet the audience in real time. I develop content across LinkedIn, Instagram, Facebook and TikTok, from the initial idea through the finished post.
14.3 M
Social Media Impressions FY2025
+179% YoY
350K
Social Media Engagements FY2025
+165% YoY
130K+
Followers across Instagram, Facebook, TikTok, and LinkedIn
Selected Work
Social media is one of the areas of marketing where I get to combine strategy, creativity and audience engagement.
At BOSS, I develop social content across LinkedIn, Instagram, Facebook and TikTok, from the initial idea through the finished post. My work includes content planning, copywriting, creative development, photography and video, campaigns, user-generated content, community engagement and performance analysis.
I pay attention to what the audience is responding to, what they are asking for and what is happening within the industry, then use those insights to help shape what comes next.
Product & Educational Content
Turning product information and customer questions into useful short-form video content.
Content Strategy
Building content around business priorities, audience interests and the seasonal nature of the snow and ice industry.
Developing calendars and planning content across platforms, campaigns and key moments throughout the year.
Content Planning
Coming up with concepts, writing copy and creating the graphics, carousels, videos and other assets.
Creative Development
Monitoring conversations, responding to customers and finding opportunities to turn customer content and questions into marketing.
Community & UGC
Campaigns
Supporting product launches, giveaways, seasonal promotions and other campaigns across social.
Performance
Monitoring what is working and using performance data to inform future content.