Meet Emily
I'm a marketing communications strategist with more than 4 years of experience at BOSS Snowplow, where I've worked across a wide range of marketing disciplines.
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Because I work on a lean team, my role is anything but one-dimensional. I move between strategy, copywriting, design, social media, product launches, email, digital, campaigns, events, partnerships, PR, and more.
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What I enjoy most is being involved from the beginning. I like taking an idea, figuring out how to make it work, creating the pieces that bring it to life, and seeing how people respond.
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I'm naturally curious, hands-on, and always looking for something new to learn. I also genuinely enjoy the creative side of marketing, especially when I get to take an idea from a blank page to something people can actually see, use, or experience.
Curious
I like learning how things work, asking questions and understanding the audience, product or problem before jumping into the solution.
Hands-On
I’m comfortable moving from strategy to execution. I can develop the idea, write the copy, build the creative and help coordinate everything needed to get it out the door.
Adaptable
Marketing rarely goes exactly as planned. I enjoy figuring things out, adjusting when priorities change and finding a way forward.
Creative
I genuinely enjoy the creative side of marketing, especially taking something from a blank page to something people can actually see, use or experience.
AI + Creativity & Marketing
I see AI as a tool and a teammate, not a replacement for creativity. I use it to organize my thoughts, brainstorm, research, work through problems, develop and refine copy, explore different directions, and make repetitive parts of the process more efficient.
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But the creative thinking still has to come from somewhere. I bring the brand knowledge, audience understanding, creative judgment, and final decision-making. I question the output, refine it, and decide what actually makes sense for the project and the audience.
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I also use AI to bring ideas to life. When I have a vision for something that isn’t readily available, I use AI alongside my existing skills to build a solution. One example is creating custom modules for HubSpot landing pages when the standard options don’t quite fit what I need.
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For me, AI is most valuable when it helps me spend less time getting stuck and more time creating, testing, and bringing ideas to life.
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Click below to see an example of a project where I used AI as part of the creative process.
Both modules were custom-coded with support from Claude.
Brainstorming, organization, & direction.
Tools I Use
HubSpot, Salesforce Marketing Cloud, Sprout Social, Sprinklr, Adobe Creative Suite, Canto, Monday.com, Thumbstopper, Sitecore, Optimizely, and Claude.
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I learn new platforms quickly and usually pick them up because a project needs them.
Beyond the Office
When I'm not working, you'll usually find me outside, baking something, or hanging out with my pup, Winston. I love traveling, spending time with family and friends, and finding any excuse to get back out on the side-by-side or the trail.
Baking
My Pup
Traveling
Outdoors
Family