Campaign Strategy
I enjoy building campaigns because there is more to solve than the creative itself. I like figuring out the opportunity, developing the idea, building the message and then creating the pieces that bring it to life.
My work can span campaign strategy, concept development, copywriting, design, social, email, digital, partnerships and execution.
A multi-channel campaign built around the chance to win a BOSS Black Ice 8'2" TEV Trip-Edge V-Plow.
Upgrade Your Legacy: Black Ice Edition
My Role
Concept & Strategy
-
Developed the Black Ice Edition concept
-
Built campaign messaging and creative direction
-
Planned multi-channel campaign execution
Creative & Content
-
Landing page
-
Email campaigns
-
Social content
-
Dealer POP and promotional materials
-
Event and trade show assets
Execution & Performance
-
Coordinated campaign launch across dealers, SIMA, social, and Equip Exposition
-
Managed ongoing campaign promotion and email reminders
-
Reviewed performance to guide campaign activity
BOSS Owners Group
Building engagement and encouraging customer-generated content from the people who use BOSS equipment.
Preseason Inspection Rebate
Seasonal campaign supporting preseason equipment preparation through digital, email, social, and dealer communications.
Decal Replacement Program
Campaign promoting decal replacement after the tough winter season through digital, email, social, and dealer communications.
Annual Social Media Giveaways
Social campaigns designed to create engagement and keep the BOSS audience connected throughout the year.
