Product Launches
A product launch is more than announcing a new product. It’s about bringing together the right message, creative, content, and channels at the right time.
I’ve been involved in approximately 15 product launches at BOSS, playing a significant role in launch strategy, creative and digital execution, content development, and coordinating multi-channel launch support across landing pages, social, email, web, video, dealer communications, and sales materials.
View visuals and assets from some of my favorite launches below.
Developed all digital content for launch, including landing pages, email, and social.
TEV, Cold Front Technology, SL4 LED Headlights, & SmartTouch+ Controller
Social Media Performance:
56,969 Engagements
997,314 Impressions
5.7% Engagement Rate
Email Performance:
46.86% Open Rate
16.66% Click-Through Rate
